George Atkinson

MANAGING DIRECTOR
George is a founder partner of Brand Reaction and his focus has always been able to combine creativity, brand expertise and business acumen to maximise results for our clients. A 30-year long relationship with Renault; leading the way the property industry marketed their brands with Berkeley Homes and evolving the Kwik Fit brand from b2c to b2b are amongst his successes.

Jane Tanner

DIRECTOR
A co founder of Brand Reaction, Jane leads the healthcare business. She prides herself on our long-lasting client relationships: a reflection of the exceptional levels of service we provide coupled with a thorough understanding of their business needs. Jane and the team have worked within most therapy areas and created the brand, strategy and content for a Global Pharma Pharmacy Programme.

Sally Elms

CREATIVE DIRECTOR
With global agency experience that spans both the consumer and healthcare sectors, Sally has created award-winning campaigns for brands including: British Gas, The Economist, Glenmorangie, Hewlett Packard and Virgin. The accolade she’s equally proud of is when the agencies creative output is proven to deliver exceptional results.

Robbie Hobson

BUSINESS DIRECTOR
Robbie’s delivered impressive results for global brands across multiple sectors and channels. From product launches to customer experience programmes, in automotive, fashion, financial services, property, publishing, telecommunications, travel and leisure; you’d be hard pushed to find a sector Robbie hasn’t achieved great success for.